Yellow-Chain is an ecommerce platform launched on 15th August 2020, aimed at integrating economic

activities by connecting entrepreneurs, service providers, producers, sellers, buyers, and citizens. The platform

offers services in home services, shopping, rentals, events, real estate, preowned/used products, and local

products/produces. It has demonstrated significant growth, boasting 679 retailers and service providers, 1058

registered buyers, and nearly 830,000 visitors to date.

Yellow-Chain has successfully implemented various initiatives, including home delivery services in multiple

districts and extensive promotional activities. It has established district outlets in Dimapur, Zunheboto, and

Kiphire, actively enhancing its infrastructure and outreach over the years.

1. Established outlets in Dimapur, Kohima, Kiphire and Zunheboto.

2. Promoted Yellow-Chain in major events like Hornbill festival, Roadshows, etc…

3. Supported delivery services by providing scooters to Yellow-Chain Operators.

4. Created promotional content and advertised on various social media platforms/ distributed promotional

materials and banners across the state.

5. Time to time interaction with Yellow-Chain operators/ entrepreneurs/ farmers (handholding)

6. Regular monetary/

7. Conducted market surveys in various districts.

8. Identification of economically viable local products in various districts.

9. Supported market linkage in delivering of local products intra-district and inter district.

10. Identification of NGOs/SHG/Entrepreneurs involved in producing and marketing of local products.

11. Handholding to SHGs/Entrepreneurs farmers to avail financial schemes via banking schemes.

12. Regular monitoring/tracking of Yellow-Chain district operator activity and providing logistic

assistance to enhance Yellow-Chain in performance in their respective districts and ensuring technical

support to the users related to registration process and business transactions in Yellow-Chain App

Portal.

CHALLENGES: Lack of awareness of potential local products for marketing, Pricing of products,

Transportation of Local products, Processing of agricultural products, Market Linkage.

In summary, supporting entrepreneurs, farmers, and SHGs is key to sustainable jobs and economic growth.

Yellow-Chain can strengthen its market by improving logistics, using digital tools, and adapting to local needs.

Building strategic partnerships will create a strong support system. Aligning with regional goals will drive long-

term success, enhance customer experience, and boost the state's development.