Conceptualized and launched e- commerce platform www.yellowchain.in in order to facilitate economic activities between buyers, sellers and service providers within the State. The concept was birthed following the sudden onslaught of the pandemic COVID-19 which deeply impacted the world’s economies. It was officially launched by the Ho’ble Chief Minister, Neiphiu Rio on 15th August 2020.
Outcome: Its popularity paved the way for the inauguration of the first physical outlet in Dimapur by District Commisioner, Rajesh Soundarajan (IAS) on 6th August 2021. It currently has approximately registered users.